![]() The hypothesis tested in the scope of the literature review is as follows: in-depth awareness about positive and negative effects of social media use allows to manage these impacts for effective communication outcomes. Therefore, the paper critically reviews the contemporary academic articles on the topic in order to draw a holistic picture of the analyzed problem. At the same time, the investigators tend to study the issue from the narrowed perspectives rather than research its multidimensional character thoroughly. Undoubtedly, the amount of scholarly research is less presented, although academic interest in the field is extremely high. For example, a single query entitled “effects of social media” in Google search engine alone provides 192 million results in 0.42 seconds. The arguable nature of these new media and their implications in societal experience has become a subject of abundant exploration. Nonetheless, a solely positive role of social networks in human life is a myth. Of course, the degree and extent of such influences vary depending on population segments and specified purpose and approaches to the application of these media in communication. The digital communication dimension is oftentimes linked to time-wasting in light of the excessive focus on computer-mediated communication, while the real-life relationships are ignored and even addiction among other issues gets developed. ![]() On the other hand, the use of online communication platforms may also have disadvantageous effects on various aspects of an individual’s socialization activities and life-work routine as a whole. On the one hand, social media have granted instant connectedness of people across the globe within different social networks, ranging from families and friends to business partners and governmental officials. ![]() Regardless of the fact that social media have become an integral part of ordinary human life, these modes of communication have both positive and negative effects. Positive and Negative Effects of Social Media
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